Coal Comforts is a pop-up art "bakery" in which the familiar-looking treats on offer are not what they appear— they're inedible simulacra made of ash from burned coal.

Coal Comforts was a pop-up art "bakery" in which the familiar-looking treats on offer were not what they appeared, but inedible simulacra made of ash from burned coal.

smerolla_coalcomforts-5.jpg
smerolla_coalcookies.jpg
smerolla_blueberry_tartlet.jpg

Coal Comforts was made possible by the generous support of its backers on Kickstarter.

This is about climate change. 

Nostalgia is a powerful tool—it can make what is familiar seem wholesome and innocuous, as "American as apple pie." But like the sweet treats we might find in an old-fashioned bakery, a little dirty energy might look like a harmless enough indulgence, but our global consumption patterns will be our undoing. Put simply, we can't have our cake and eat it too.

Read more about it on Hyperallergic here.

photo: Gulnara Samoilova

photo: Gulnara Samoilova

smerolla_5_cent_gumball_machine.jpg
smerolla_sucker.jpg
smerolla_coalcomforts_forwardunion.jpg
coal+comforts-1.jpg
coal+comforts-2.jpg
coal%252Bcomforts-3.jpg
coal comforts-4.jpg